Harry Jacobs
Concert Series
The Harry Jacobs Chamber Music Society opens their season FRIDAY OCTOBER 27 with the extraordinary performers from New York City's Chamber Music Society of Lincoln Center, as we celebrate the 150th anniversary of the birth of Sergei Rachmaninov, with soprano Erika Baikoff, pianist Gilles Vonsattel, violinist Benjamen Beilman, and cellist Clive Greensmith.
They will continue the tradition on TUESDAY DECEMBER 5 with our Vola Jacobs Memorial Piano Recital featuring Steinway artist Byeol Kim.
They will conclude the season on Sunday afternoons with performances of a one-of-a-kind musical experience by Boston Brass and the “next generation” of concert artists, Galvin Cello Quartet!
Logistics
Site: Harry Jacobs Chamber Music Society
Season Brochure: Read Me
My Role: Designer
My Duties Included: Redesigning the new aesthetic for the 2023-2024 marketing materials. These materials ranged from flyers, posters, brochures, tickets, and program booklets.
Target Audience: Music Enthusiasts and Donors
Project Completion Time: 1 month
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Coolor app
The Challenge
The biggest challenge for this project was the establishment of new leadership and the need for a redirection of the overall look that would grab their attention of world performers to come to the university and increase student and community attendance.
Solutions
By incorporating the updated Pamplin College aesthetic with the music's department look we were able to stay within the confines of the university's brand guidelines and give a fresh look to the concert.
Results
The results were a fun packaged design that exceeded design expectations and became the new foundation for the seasons to follow.
